Cairnspost.com.au SEO Issues, Traffic and Optimization Tips

Cairnspost.com.au

February 16, 2021 04:01:47 PM

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Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	84	0	1	7	0

<H1> social_email Latest news sent to your inbox </H1>
<H2> premium_icon‘Very lucky’: Top cop speaks out over officer stabbing </H2>
<H2> premium_iconMan dies after being pulled from popular Tablelands swimming spot </H2>
<H2> premium_iconMan suffers significant head injuries in ladder fall </H2>
<H2> premium_iconNumber of GPs willing to provide COVID jabs revealed </H2>
<H2> premium_iconWATCH: Snake struggles with breakfast in Cairns </H2>
<H2> premium_icon‘Lock up’: Fresh warning after thieves prey on unlocked car </H2>
<H2> premium_iconOne dead after Bruce Highway crash involving truck </H2>
<H2> premium_iconWhere there’s still camping availability for Easter </H2>
<H2> premium_iconNorship’s new owner reveals what sale means for Cairns </H2>
<H2> premium_icon‘Unthinkable’: Jet skiers play deadly game in croc infested waters </H2>
<H2> premium_iconDeveloper’s three-point $300m plan for Paradise Palms </H2>
<H2> premium_icon‘Bloody disaster’: Why popular lake is stuck in the weeds </H2>
<H2> premium_iconMan charged with gang raping teen given bail </H2>
<H2> premium_iconARREST: Cairns man charged with stalking Mackay solicitor </H2>
<H2> premium_icon‘Truly sickening’: Beloved family horse fatally mauled </H2>
<H2> premium_icon‘Minimal scarring’: Technique transforming skin cancer treatment in Cairns </H2>
<H2> premium_iconWhat alleged Cairns teen car thief said to owner </H2>
<H2> premium_icon‘Bloody disgrace’: Top FNQ cop reveals youth crime blitz </H2>
<H2> premium_icon‘Terrifying’: Ice addict sentenced for carjacking elderly man, 93 </H2>
<H2> premium_icon‘Money’s not everything’: Woman’s next move after lotto lawsuit loss </H2>
<H2> Milat’s peculiar death bed request </H2>
<H2> Kyle’s bombshell drug confession </H2>
<H2> AstraZeneca COVID-19 jab approved </H2>
<H2> Meghan agrees to explosive interview </H2>
<H2> premium_iconNew AFL Cairns fixture to put focus on ‘one-club mentality’ </H2>
<H2> premium_iconDare Devils to unleash three-pronged spin attack </H2>
<H2> premium_iconCummings gets a kick – out of heads </H2>
<H2> premium_iconHow the Taipans made most of canned clash </H2>
<H2> City’s trip to Perth postponed </H2>
<H2> premium_icon50-over BBL? Big Bash could bring death of One-Day Cup </H2>
<H2> ‘Holy moly’: Unknown star stuns the world </H2>
<H2> premium_iconTurbo ready to dethrone the Prince of Brookvale </H2>
<H2> premium_iconJob bonanza as Far North employer hunts for talent </H2>
<H2> premium_iconCasino Trust delivers unexpected fourth quarter results </H2>
<H2> premium_iconNew CEO takes the helm of Cairns based shipping giant </H2>
<H2> premium_iconYour chance to get behind the wheel of a one-off V8 Mustang </H2>
<H2> premium_iconLook inside Kyle Sandilands’ luxury FNQ mansion </H2>
<H2> premium_iconREPLAY: T20 Barrier Reef Big Bash, Hurricanes v Badgers </H2>
<H2> premium_icon‘There’s a yacht in the garden’: Yasi’s impact still felt in FNQ </H2>
<H2> premium_iconUnexpected attraction drawing tourists to Cairns </H2>
<H2> premium_iconSecond croc shot in wake of yachtie’s disappearance </H2>
<H2> premium_icon‘The trees were sacred’: Ironbark felling causes clan rift </H2>
<H2> premium_iconPort Hinchinbrook sewage woes costing ratepayers a bundle </H2>
<H2> premium_icon‘Iconic’: Why beloved building faces uncertain future </H2>
<H2> premium_iconMystery solved: Photo album left in taxi returned to owner </H2>
<H2> premium_iconTorture fears after pet suffers horrific injuries </H2>
<H2> premium_iconEveryone appearing in Brisbane court today </H2>
<H2> Devastated pet owner calls for CCTV footage </H2>
<H2> Surprise changes may stop Google leaving Australia </H2>
<H2> premium_iconAustralia quietly hands over Defence secrets to China </H2>
<H2> premium_iconMassive change to Family Court coming </H2>
<H2> premium_iconCCTV, AI scans and sensors: How your workplace is changing </H2>
<H2> premium_iconFreed Aussie’s meeting with PM after Iran jail hell </H2>
<H2> premium_iconGlobal vaccine rollout: Controversies and shortages </H2>
<H2> premium_iconNorth Korean hackers ‘targeted Pfizer’ </H2>
<H2> premium_iconMeghan, Harry to tell-all in interview </H2>
<H2> premium_iconWe’ve come to a tipping point in crime fight </H2>
<H2> premium_icon‘This is real’: Yasi was no media beat-up </H2>
<H2> premium_icon‘Smell that, rotten’: Dentist’s revolting tooth scam </H2>
<H2> Dads unite: Come join the P.I.S.S.U.P. </H2>
<H2> premium_iconThe votes are in: Far North’s best cafe revealed </H2>
<H2> premium_icon20 new hobbies, activities to try in FNQ this year </H2>
<H2> premium_iconPacked event calendar for Far North in 2021 </H2>
<H2> premium_iconHow to keep your house fresh in the FNQ wet season </H2>
<H2> From NQ Cowboys to QLD Maroons coach: Paul Green sells Townsville home </H2>
<H2> Norman’s island estate sold for monster sum </H2>
<H2> Two bidders duel over Mick Fanning duplex at auction </H2>
<H2> Flying high on settlement deals </H2>
<H2> premium_iconPHOTOS: Chinese New Year celebrations at the Shangri La </H2>
<H2> premium_iconHuge photo gallery of Barrier Reef Big Bash Game between the Badgers and Hurricanes.’ </H2>
<H2> premium_iconIn photos: Oztoberfest at the German Club </H2>
<H2> premium_iconPhoto gallery: School year starts in Far North </H2>
<H2> Project hosts question Meghan’s decision </H2>
<H2> Deborah Mailman dives into the dystopic future </H2>
<H2> Star shares rare throwback with husband </H2>
<H2> Contestants in hot air balloon crash </H2>
<H2> premium_iconCruise ships’ surprising plan to return to Cairns </H2>
<H2> premium_iconCairns Airport primed to swoop for New Zealand flights </H2>
<H2> premium_iconWhy luxury lodge’s $10m new look is delayed </H2>
<H2> premium_icon‘Mad’ visa rule a ‘pre-Christmas nightmare’ </H2>
<H2> Luxury brand reveals shock move </H2>
<H2> Kia’s long-awaited new SUV has arrived </H2>
<H2> Aussie miner’s shock hi-tech ute </H2>
<H2> Bizarre reason drivers can be fined </H2>
<H4> Today's Most Popular Articles </H4>
<H5> The Cairns Post </H5>
<H5> The Geelong Advertiser </H5>
<H5> The Mercury </H5>
<H5> NT News </H5>
<H5> Weekly Times Now </H5>
<H5> The Townsville Bulletin </H5>
<H5> The Gold Coast Bulletin </H5>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

The Cairns Post | Breaking News and Headlines from Cairns and Far North Queensland | Cairns Post

cairnspost.com.au/

No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 9 images on this web page

7 ALT attributes are empty or missing.

https://identityssl.newscdn.com.au/legacy/img/anon.png
https://content.api.news/v3/images/bin/4f40f73d78e7aaec77125e41cfa1d0a0?width=316
https://content.api.news/v3/images/bin/c2e3f1ca4f3670ab95204aadffd5e90d?width=316
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/news/content/v2/?maxRelated=8&query=categories.value:%2522/section/cairnspost.com.au/collection/popular-content/all/24hours/%2522+AND+origin:omniture+AND+domains:cairnspost.com.au&t_product=CairnsPost&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&td_eventKey=event67&td_title=Most%2520Viewed
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/chartbeat/live/toppages/v3/?host=cairnspost.com.au&limit=10&sort_by=social&t_product=CairnsPost&t_template=s3/chronicle-tg_tcog_fragments/trending&td_disableCss=true&type=article
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/popular-combined?esi=true&t_domain=cairnspost.com.au,geelongadvertiser.com.au,themercury.com.au,ntnews.com.au,weeklytimesnow.com.au,townsvillebulletin.com.au,goldcoastbulletin.com.au&t_product=CairnsPost&td_module-classes=most-popular&td_primary_bound=0
https://i1.wp.com/pixel.tcog.cp1.news.com.au/track/component/resource/networksales/exoduscampaigns/campaigns.json?esi=true&t_product=CairnsPost&t_template=s3/networksales-loader/index&td_channel=desktop&td_domain=cairnspost.com.au&td_pagetype=homepage_mr&td_section=

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

shape52
cairns31
after23
have17
combined13
news12
north12
been11
police10
about9
over9
will8
more8
home8
australia7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
shape	52
cairns	31
after	23
have	17
combined	13
news	12
north	12
been	11
police	10
about	9
over	9
will	8
more	8
home	8
australia	7

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 5%

Text content size	26360 bytes
Total HTML size	527676 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 218 KB to 45 KB (79.5 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 104.124.100.152 does not redirect to cairnspost.com.au

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://cairnspost.com.au/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://cairnspost.com.au/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Not available for your domain

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

324 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://cairnspost.com.au
Length: 10 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

218 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.9 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

34 / 100

Page Speed

Cairnspost.com.au desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
cairnspost.com	Already Registered
cairnspost.net	Available
cairnspost.org	Available
cairnspost.biz	Available
cairnspost.io	Already Registered

Typo Availability

Domains (TLD)	Status
xairnspost.au	Already Registered
sairnspost.au	Already Registered
dairnspost.au	Already Registered
fairnspost.au	Already Registered
vairnspost.au	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

12 / 100

Page Speed

Cairnspost.com.au mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
23.56.162.167	Germany	Akamai Technologies

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Oh no, language/character encoding is not specified!

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$7,812 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

278481st most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Cairnspost.com.au

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

34 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

12 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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